Sustainable design was the crucial element of Vivienne Westwood’s Spring/Summer collection windows, produced and installed by Lucky Fox. The scheme, which centres on Chinese drawings featured in the collection, was rolled out across ten of the brand’s UK and US stores.
Staying true to Westwood’s sustainable ethos whilst bringing the windows to life, Lucky Fox worked with a range of eco-friendly materials. Bamboo ply, reboard, and PVC-free vinyl created the backdrops. Elsewhere, the screens are made from polyester and bamboo so that they could be recycled after the season.
Ensuring the windows are undeniably Westwood’s, hanging screens printed in Chinese Drawing Print are stamped with the brand’s motto, ‘What’s Good For the Planet Is Good For The Economy’. Echoing the Chinese theme of the season presentation further is a range of bamboo merchandise shelves displaying key pieces from the collection.
Fret-cut window finishes depicting Chinese writing, satyr and the brand’s iconic orb logo complete the scheme.