Lucky Fox worked with sports luxe retailer, lululemon to highlight the brand's ABC (Anti-Ball Crushing) menswear pant collection for their Regent Street flagship store.
Working alongside their global advertising campaign and providing a subtle reference to the anti-ball crushing technology, a giant opal acrylic framework was crafted to hold blue balls that plotted out the campaign name across the store window frontage.
Elsewhere, freestanding metal frames lit the key pieces from the men’s pant collection, with vinyl displaying key messaging about the ABC pants different fits, technical specs of the fabric, and the construction.