Luca Faloni

In the Hood pop-up
Lucky Fox worked with luxury online menswear label, Luca Faloni to create a unique gallery and store pop-up space in Notting Hill, London.

The purpose of the pop-up, entitled In the Hood, was twofold. Firstly, to work as a gallery space to explore the evolution of style for signature items like the hoodie, the polo shirt and the classic shirt which are synonymous with the menswear brand. Secondly, to display the brand’s latest collection and give their customers the opportunity to try on key pieces, often only available online.

Lucky Fox went to work designing and installing an immersive story telling experience by completely overhauling the entire space, both inside and out. From interior flooring and lighting, to exterior signage and window vinyl, every element of the premises was transformed.

To evoke the Italian heritage of the brand, Lucky Fox dressed the store in a 1950s masculine midcentury style. Original Italian artwork and vintage furniture from the era were sourced, complete with a stocked bar for aperitivos!

Central to the scheme were large, freestanding, teak-effect concertina frames, which showcased key hero pieces from the collection. Elsewhere, other signatures pieces were displayed on marble topped wooden plinths.