The multi-functioning space serves as a new blueprint for an in-store consumer experience. Along with being a physical brand hub defined by creativity, there is also a store which houses the brand’s new product solution, Levi’s by Levi’s made from entirely repaired, reimagined and recycled Levi’s product. Levi’s Tailor Shop, the brand’s customisation and repair service, and the made-to-measure Lot No.1 bespoke denim service, also feature in the space.
Sustainable design was fundamental for the creation of Levi’s Haus. Designed by Levi’s to be modular to ensure a much longer life cycle, the space will cleverly adapt to changing needs.
Lucky Fox worked with a range of sustainable materials for the build and installation of the concept space.
Sustainable plywood, which is durable, and cost-effective but also easily recyclable, formed the workshop furniture built and installed by Lucky Fox. This included a range of workshop desks, tool units, wall desks, and display boards which zone the space and ensure the space is multifunctional. The solid surface material, Durat which contains recycled post-industrial plastic and is 100% recyclable, forms the worktops.
Frames, graphics and signage created and installed by Lucky Fox work to translate Levi’s powerful brand message throughout the space. 501 archive images are printed to PVC-free, matt canvas. Laser-engraved plywood signs display QR codes, providing an eco-friendly alternative to more commonly used vinyl solutions.
A heat-bent 3D pair of the first ever Levi’s jeans, along with other bespoke replicas for the archives, were produced by Lucky Fox to create focal points and portray the visual story of the brand. Metalwork can also be seen in the bespoke laser-cut steel Haus shop sign at the entrance.
Further creative finishes to add colour and texture include the cushions, bean bags and upholstered window seats using Levi’s tie dye fabric, and right down to the smaller details, such as the repair kits that Haus will be selling to customers – all created by Lucky Fox.
Levi’s by Levi’s is a product range that celebrates sustainable product solutions and styles for the next generation. Shoppers are encouraged to rethink how they shop by repairing, reimagining and recycling old products for a new beginning.