Following on from the successful nationwide pop-up scheme to promote Victoria’s Secret’s Pink beauty range, the lifestyle and underwear brand commissioned Lucky Fox to create and install a window scheme for their flagship store.
Designed as a product push for Mother’s Day to promote Victoria’s Secret’s signature scent, Bombshell, the window scheme on New Bond Street features an oversized replica of the fragrance bottle that doubles as a merchandise display stand.
LED lighting traces the bottle design to illuminate the Bombshell fragrance and packaging, and a giant branded ribbon bow dressing completes the bottle’s look. The same ribbon design is replicated in the window vinyl which wraps the entire window.