The White CompanyWhite Label Spring 2016
For our first window scheme rollout for The White Company, to promote their new White Label product range, Lucky Fox produced hundreds of beautiful hand finished maple veneer boards, and sent out nearly 2000 meters of natural rope to their 46 UK stores. Working closely with the Visual Merchandising Team to get the finishing details just right, we created ombre, white washed, striped and spot effect panels, to compliment the natural wood finish. We ensured that the elements from the scheme could be adapted to suit topstore and allstore allocations. A co-ordinating scheme was also rolled out to their sister company The Little White Company stores, selling baby clothes and nursery equipment. Some of the panels featured fun CNCd cut out details to highlight small products and accessories.