The brief was to design and build a cost-effective but high-quality pop-up model which can be scalable as the brand expands to other prestigious locations. It also needed to make a high impact to stand out in busy locations and communicate the brand instantly.
Working with a small footprint space of just 3X3 square metres, Lucky Fox devised a modular pop-up kiosk which cleverly maximises all available space whilst still retaining a modern and clutter-free feel. Despite its compact proportions, the kiosk can accommodate up to three staff members, along with refrigerating, baking and serving areas, and lockable storage.
Keeping the scheme bright and vibrant was important for Tart Modern, so Lucky Fox focused on the brand’s bold yellow and black brand palette. Strip neon tracking the frames gives the kiosk added impact and highlights the brand’s iconic logo.
Tart Modern was founded in the UK in early 2019. This is the emerging brand’s second kiosk to be open, with many more planned.