Strathberry X Liberty London

Atrium Takeover
Immersing Liberty London shoppers in the Scottish Highlands was the brief for this Strathberry pop-up.

Telling the story of the brand’s heritage, Lucky Fox designed, built and transformed Liberty London’s iconic East atrium on the first floor into a Highland landscape.

Giant replicas of the atelier’s signature handbag collection perch atop moss-covered hills. All surrounded by natural boulders, premium faux grasses and preserved heathers to bring colours and life.

Design, production and installation by Lucky Fox.