Festival season has landed at Peter Jones and Partners for Barbour. Designed and installed by Lucky Fox, this is the first-ever fashion brand takeover in the Peter Jones atrium.
Stage tour cases, festival trolleys, and camp chairs displaying key merchandise bring the festival pop-up to life. Campaign imagery printed on eyelet banners and maypoles wrapped in tartan ribbons keeps everything on brand.
Opening night set the tone with live music and fizz, alongside a monogramming station where shoppers could personalise their Barbour pieces, including festival-essential bucket hats.
VM team manager at Peter Jones, said: “It’s been wonderful seeing the new Barbour Festival concept in our atrium and pleased that our customers are enjoying it, especially when we had the live music and fizz!”.