Penhaligons

Sports Car Club
It was all about the details for Penhaligon's latest scheme to launch the brand's new limited-edition fragrance, Sports Car Club, at their flagship London store and pop-up display in Selfridges, London.

Inspired by the vintage motor racing circuit of the 1920s, the schemes were designed by the in-house creative team at Penhaligons and manufactured and installed by Lucky Fox.

Accents of racing green, brushed gold, chequered flags, and podium-inspired plinths bring a touch of vintage glamour. While bespoke-made classic motor props complete with oversized replicas of the fragrance bottle, add the finishing touch.