To celebrate the 50th Jubilee of Pride, Oasis commissioned Lucky Fox to produce and install a large takeover window exterior vinyl for their flagship stores in London Argyll St, Brighton and Manchester store.
Rainbow-coloured graffiti-style graphics, emblazoned with the phrase Love is Lovely, fill the store’s windows. Elsewhere, vinyl hearts are applied to the pavement, leading customers into the store.
Instore, mannequins armed with banners repeat the campaign message, working as a reminder of the moments of protest, activism and victories that are being remembered in the jubilee year.