Lucky Fox collaborated with MADE.COM to launch their new MADE YOU LOOK campaign by designing and transforming the brand's Soho showroom window displays.
Taking inspiration from the various vignettes that are part of the MADE.COM DNA, Lucky Fox designed and created silhouettes of the MADE.COM icons and well-known pieces. This slightly unconventional way to approach a showroom scheme, having fewer products in the windows, ensured customers had a direct sightline into the showroom and all of the innovations inside. Lighting strips and neons were added as a cheeky nod to Soho, and ensured the windows had kerb appeal during the evenings.