MADE.COMMADE YOU LOOK
Lucky Fox collaborated with MADE.COM for the launch of their new MADE You Look campaign by designing and transforming the brand’s Soho showroom window displays. Taking inspiration from the various ‘vignettes’ that are part of the MADE.COM DNA, Lucky Fox designed and created silhouettes of the MADE.COM icons and well known pieces. This slightly unconventional way to approach a showroom scheme – having less product in the windows – meant that customers can see through into the showroom and all of the innovations inside. Lighting strips and neons were added as a cheeky ‘nod’ to Soho, and ensured the windows had kerb appeal during the evenings.