Beautifully intricate loom frames designed and produced by Lucky Fox are the central feature for athleisure brand, lululemon’s most recent summer window design, currently instore across their London branches.
lululemon briefed Lucky Fox with creating a transitional window that would allow the brand to showcase a range of different collections across the summer period.
Taking inspiration from the weave and stitch of the brand’s iconic stretchable yoga wear collection, Lucky Fox went to work designing the raw steel frames which are each interlaced with over 100 metres of bungee cord and tower over 3 metres high.
Working with a neutral palette of muted colours, alongside concrete effect back walls and flooring, was integral to the window scheme design to compliment a range of different collections over the summer season.
The scheme was rolled out to lululemon’s stores across London, including Covent Garden, King’s Road and their flagship on Regent’s Street.