Drawing on the movement of the human body, the dynamic window scheme is made up of over 20 contoured layers, which combine to create a bright and active sculpture that transforms as shoppers pass by. An eye-catching splash of colour illuminated at night with pulsating lights continues inside the store, drawing visitors in.
Depicting the human forms in movement was vital for the installation, which weighs over two tonnes. As a result, all layers were suspended from the floor within a bespoke steel framework.
Commenting on the intricate installation process, Jason Traves, Chief Creative Officer at Lucky Fox, said: “This is perhaps one of the most ambitious and exciting builds that Lucky Fox has completed for lululemon to date. The intricate process of artworking, engineering, and building this gigantic sculpture was colossal and really was a labour of love for the team and me here at Lucky Fox.
Precision was key to the success of the build. Each of the 21 layers of the sculpture had to be matched up precisely. Furthermore, making up each of these 21 layers are over 300 pieces of acrylic and foamex all of which had to be engineered to a particular size to take into account the tiny access space to the windows.”
The window is designed to celebrate lululemon’s Sweatlife Festival – a weekend event where lululemon’s community comes together through yoga, sweat and workshops.
The Regent Street RIBA Windows Competition sees some of Regent Street’s leading retailers partnered with emerging and established RIBA Chartered Architects to create a series of unique shop windows on Regent Street and Regent Street St James.