To kickstart the new season for lululemon, Lucky Fox designed, produced and installed a scheme for their Regent Street, London store highlighting the brand’s #18in18 activation – 18 goals to achieve in 2018. Fun characters by illustrator Holly St Clair filled the windows and various goals were added to the mannequins, the campaign’s ‘goal squad’. Holly St Clair even appears as an artist in residence in the window each Saturday throughout the scheme to fill the window with illustrated goals suggested by shoppers!
The monochrome scheme is echoed instore as well with illustrated vinyl appearing on the floor and product fixtures. The scheme was also rolled out to their UK and European stores.