Lucky Fox designed the scheme centred around layered and shaped tinsel curtains in campaign colours, lit by a scattering of lights to create a dramatic backdrop. Adding the all-important lululemon feel are speed line lights tracing through the brand’s mannequin army, evoking movement. Neon signage with the campaign messaging – Let the magic move you – is a further nod to lululemon’s signature style.
Snow sparkle vinyl applied to the windows gives the scheme an added depth. Whilst outside, the brand’s flag pole is given a shimmer wall design update for the festive season.
Rolled out across the London flagship store and all their UK and European stores, careful consideration was made around how the design would carry to smaller stores. The tinsel curtain installation was pared back to a smaller scale to provide impact but with easier installation for store staff.