This premium window scheme announced the drop of lululemon’s exclusive collaboration with London-based womenswear designer, Roksanda.
The detail was everything for this pared-back, contemporary scheme. The standout acrylic shapes were inspired by the architecture of Arcosanti, where the campaign was shot. The bold pink and red colour blocking was a direct take on Roksanda’s trademark championing of colour. And look closely and passers-by will see even the rope used to display hero pieces closely mimics that used on the clothing of the limited-edition collection.
The highly anticipated capsule collection brings Roksanda’s eye for colour and volume to lululemon’s core pieces and technical fabrics. The collection drops again in January 2020.