A window that explores how lululemon’s fall collection, people and nature can ‘Feel at One’ during the seasonal transition of autumn and winter. That was the focus for this window and in-store scheme that showcases the style and functionality of lululemon's Outerwear collection.
Taking inspiration from the brand’s autumn/winter campaign imagery shot around Denver, Colorado, Lucky Fox designed a scheme that juxtaposed urban landscapes and mountain backdrops alongside the brand’s mannequin army.
Large pieces of frosted acrylic are wrapped in the campaign imagery and backlit, filling the windows with light and warmth.
Impactful lighting was a key consideration for the window design, as it needed to be eye-catching in the lower light of autumnal days.
Framing the entire window and completing the scheme is a vitrine-style vinyl, giving the window an editorial feel.
Instore, large lightboxes were also used to showcase campaign imagery stills.