A windows campaign that celebrates the uncomparable feeling of lululemon pants - that was the brief put to Lucky Fox by the athleisure brand for their window takeover at Harrods.
Lucky Fox designed and installed a cushioned soft backdrop to fill the entire window. Mannequins dressed in the signature pant collection are inset within the cushioning to create the feeling of being hugged.
Ensuring the main focus is on the brand's leggings, the rest of the window is kept deliberately neutral with plain purple flooring. Feel it to feel it's text is inset into the backdrop, also in the brand's purple tones, to give the scheme a distinctly lululemon feel.
