Designed to coincide with Pride month, the collaboration combines the creative talents of Lucky Fox and the Brighton-based illustrator Jessica Sharville.
Jessica’s illustrations work to not only celebrate the diversity of the LGBT+ community but also highlight the moments of protest, activism and victories that have made Pride what it is today. Central to the artwork are the empowering and celebratory banners and signs, all inspired by the LGBT+ community that surrounds Jessica, as well as photography archives of Pride marches.
When shoppers look closely, they see all of Jessica’s illustrated figures are dressed in signature pieces from lululemon’s collection. Jessica was also in-store at lululemon’s Regent Street branch to do live illustrations in the brand’s windows. Completing the windows is a new collection of mannequins, standing side by side to give a sense of togetherness.
Creating a fresh, contemporary take on the Pride theme was important to the scheme. Instead of using the rainbow colours of Pride’s flag, the designers focused on using a neutral palette, allowing the illustrations to speak for themselves. Just the occasional pop of blue or purple nod to the brand’s own colourways.
Jessica is a Brighton-based artist who celebrates diversity and women through her colourful illustrations.