With the simple, but effective use of a 3D block back wall, which fills the entire window space, the campaign name is displayed at different depths. The boxes, with either lightbox or mirrored fronts, also double as plinths for the brand’s ‘mannequin army’.
Catching the eye of passers-by are LED tile screens continually changing wording, creating a clever interplay on the campaign slogan, ‘Goals get you there’.
Window vinyl displaying the ethos behind the brand’s #19in19 activation campaign completes the scheme.
The brand’s #19in19 is a simple way for their customers to set goals that inspire them, and fire them up all year long. Goals aren’t New Year’s resolutions, they can be anything from small changes or new habits, to big, life-changing achievements. Throughout the year are various goal setting workshops with lululemon’s ambassadors. You can find out more about the campaign here.