Earth-conscious design was the crucial element of the pop-up structure designed and installed by Lucky Fox to showcase Levi’s repaired and revived vintage collection.
Sustainable plywood was used for the structure, meaning it is durable, cost cost-effective but also easily recyclable.
Avoiding the use of plastic where possible, the banners are made from matt canvas ensuring all the signage is PVC-free and only real foliage was used to finish the scheme.
Levi’s Authorized Vintage, a collection of pre-worn Levi’s denim launched in 2018. The collection includes pieces that are either 100% unaltered or carefully retooled with minimal adjustments by Levi’s master tailors. One of the brand’s guiding principles as a company is a commitment to innovating and investing in long-term sustainable manufacturing practices. Up-cycling pre-worn jeans reduces waste by reusing a durable resource: denim.
As part of Project Earth, Selfridges has introduced a second-hand fashion shop, beauty package recycling and a repair service as part of a five-year sustainability campaign.