Levi’s

Haus of Strauss, London
Haus of Strauss, London – the Levi's VIP Experience Centre which builds connections and creates brand energy across the music, fashion, entertainment – has been completely refurbished with a focus on sustainability, following a design collaboration with Lucky Fox.

Designed, produced, and installed by Lucky Fox, the new multi-functioning space has doubled in size. The area now includes collection display zones with bespoke fixtures which suspend from the ceiling to create impact, and a lounge area, doubling as a stage for music events.

Ensuring the space has a longer life cycle, Lucky Fox designed fixtures to be movable and flexible to adapt to changing needs from Levi’s press days to music events. Various sustainable materials were used to produce the fixtures, including plywood, 100% recyclable plastic, upcycled wooden blocks, and recycled chipboard.

Sustainable plywood – which is durable, cost-effective, and easily recyclable – was also used to build the display tables and plinths in the collections area. While in the kitchen area, Terrazzo-effect Durat forms the kitchen surfaces. Durat is a sustainable solid surface material that contains recycled post-industrial plastic and is 100% recyclable.

Adding other layers of interest and texture, Levi’s collaborated with the artist Amy Angold to create indigo wall hanging panels using a cyanotype technique. The printing process produces a cyan-blue effect, printed onto one hundred per cent recycled linen and cotton.