Denim took centre stage for this Levi's install by Lucky Fox to highlight the Performance Denim line across their London, Paris and Berlin stores.
Wave-like sculptures were created using metres of Levi’s denim fabric, resulting in an eye-catching installation. Rolling seamlessly from the store’s central windows to the in-store podiums, the installation draws the eye to the store’s giant video wall streaming campaign imagery.
LED light strips which hang key pieces from the collection connect the windows to the in-store display further. The LEDs work to echo the colour palette used across the mannequin plinths and give warmth against the cool blue of the denim.
Wall bay displays key merchandise pieces from the collection, making an impact at the store entrance.