Levi's® European team commissioned Lucky Fox to manufacture and install a scheme to launch their new Ribcage collection - the brand's highest high rise yet - across Europe at their London, Paris and Berlin flagship stores.
Taking a direct lead from the strong advertising imagery of their new product line, Lucky Fox created illuminated gallery walls of backlight canvases with campaign imagery both in the windows and instore. Central to the scheme, and creating an impactful entrance to the stores, are oversized ladder props. Working as a nod to Levi’s® highest ever high rise design, the ladders are inscribed with campaign messaging to call out the different washes of the various fits. Elsewhere, product hanging displays are framed with a composition of the campaign imagery.