The retail space has been transformed through a combination of sound, light, and motion with a moving carousel of canvases – allowing visitors to experience the brand’s latest ‘The Number That Changed Everything’ campaign and explore the new 501 Crazy Legs collection.
Adding that all-important experiential interaction, the installation invites customers to press a red button to activate Levi’s 501 projection mapping display, where visual and sound effects come together to animate a living mood board transporting shoppers back to the summer of ’67.
Elsewhere instore, the newly-launched 501 Crazy Legs collection is showcased in a bank of bespoke display fixtures suspended from the ceiling to maximise floor space and flow. While windows were kept pared-back with simple but effective treatments to echo the button theme at the entrance.