Levi’s®

Commuter

Following on from the successful campaign for the Levi’s® Commuter collection in 2014, Lucky Fox were again called on to provide Levi’s® with a new installation and concept for the following launch. Using the new campaign imagery, and utilising reflective paint into the build of the scheme, extra large format graphic and merchandising panels were built, showcasing the collection for consumers to shop from and also highlighting key features and performance details from the latest collection. iPads were also used to show some specially commissioned videos filmed by designers and local artists who are ambassadors for the Levi’s® Commuter collection.

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