Based on a concept of graphical distortion, Lucky Fox designed and created the impactful pop-up areas to launch LEJ products in the windows and in-store of retailers Size, Selfridges and the brand’s own vintage clothing store on Newburgh Street.
At Selfridges, a freestanding 3D block structure illuminates the campaign imagery. The pop-up structure cleverly incorporates hanging fixture rails set within concrete plinths to display the hero pieces from the collection.
At Size’s store on Carnaby Street, the store window is used as a stage to showcase the campaign, with similar 3D block structures displaying the campaign imagery. Instore concrete plinths incorporating the garment fixtures are used again.
It’s been twenty years since Levi’s introduced Engineered Jeans, an innovative approach to denim that used twisted side seams and a darted yoke to create a more ergonomic fit. For the latest edition, Levi’s Engineered Jeans are all about style and come in more contemporary fits that allow for a vintage vibe while maintaining a more modern silhouette.