Levi’s®SS15 Press Day
For their European press launch of the SS15 collection, Levi’s® UK team briefed Lucky Fox to build and dress their press day held in central London. Large format imagery, and pale, untreated timber rails and frames, were designed and produced to give an airy, summer feel in the all-white gallery space. Elsewhere, mid-century furniture was sourced for meeting and dining areas and the dressing and styling was completed by the Levi’s® team. The format was so well received that it’s being used as a template for press day set ups going forward.