Designed, produced, and installed by Lucky Fox, a central display zone featuring bespoke metalwork fixtures showcases the hero collection pieces and creates an impact in the multi-functioning space. Elsewhere, a coffee bar and lounge area with iconic Ligne Roset settees adds a zesty pop of colour and encourages visitors to linger.
Ensuring the space has a longer life cycle, Lucky Fox designed fixtures to be movable and flexible to adapt to changing needs, from Levi’s press days to music events. Various sustainable materials were used to produce the fixtures, including plywood – a durable, cost-effective and easily recyclable material. While water-based paints and real cacti plants give an organic finish.
Adding layers of interest to the design are neon fixtures, which light up the original glazed entrance to the disused fire station, and marbled indigo textiles for the changing rooms. The local artists, Blue Print Amsterdam, created the curtains using natural indigo dyeing techniques with a modern twist.