This laid-back space acts as both a pop-up showroom and event space. The store’s clothing selection will be on a regular rotation to showcase Levi’s special collaborations, starting with the brand’s recently launched Levi’s X Star Wars collection.
Levi’s brief was to give fans a unique shopping experience in an inspiring and intimate environment.
Lucky Fox worked with a monochrome palette to allow the iconic denim pieces and Star Wars memorabilia to stand out. Accents of concrete, seen in the bespoke cash desk, flooring and merchandise displays, give the store a premium feel. Adding character are light projections on the floor, which can be changed seasonally for other collections.
Outside, the window is kept open, ensuring key instore sightlines and allowing more natural light into the space. Catching the eye of passersby for the launch weekend was a true-to-size Chewbacca model placed by the window, modelling the Levi’s X Star Wars bumbag merchandise.