To create the caged plinths which frame the mannequins, Lucky Fox worked with a range of durable materials including power-coated metal and birch wood to ensure the display systems are re-usable and versatile for future schemes.
The caged plinths were purposely designed to ensure the backs and the bases were removable, allowing for different colours and graphics. Meanwhile, the large neon letters have hooks, so they can be easily removed for different signage or merchandise.
Softening the lines of the urban-look scheme, environmental imagery taken from the global campaign is printed on birch slats and hung behind the mannequins.
Displaying the iconic jeans at 360-degree angles was also integral to the design, so the mannequins were turned in different directions.
In the windows, birch wood slats are used again to create display platforms to showcase key pieces from the collection.
The Levi’s 502 Taper – a refined, modern alternative to straight jeans – incorporates the latest Performance line technology.