Lucky Fox collaborated with H&M on a window takeover to launch the new Chelsea concept store along King’s Road, London.
The brief was to create impact while allowing the retailer’s hero products to shine. Complementing the heritage aesthetics of the grade III listed building was also important to the scheme.
Partnering with H&M’s in-house designers, Lucky Fox created window hoardings to wrap the store’s frontage in the brand’s trademark red. Cut-out ‘peekaboo windows’ create intriguing sightlines to hero pieces from H&M’s collection and campaign messaging helps build momentum.
Set in an area that has long been synonymous with fashion and style in London, the King’s Road destination store will be driven by fashion demand, with personal services and interactive moments to complement the selection of premium quality womenswear, beauty, shoes, and accessories.