Wanting to create a merchandise focal point in their expansive designer shoe department without compromising on floor space, Harvey Nichols commissioned Lucky Fox to design, produce and curate this premium product installation.
Working with a concept of cascading cubes, Lucky Fox created the installation with brushed steel and cool white LED halo lighting. Hovering from the ceiling at varying heights, the installation has a dramatic effect in the luxury department store.
Keeping the installation streamlined and sleek, wiring is cleverly concealed within rod fixtures which are suspended to the ceiling.
The concept has been purposely designed with removable bases allowing for flexibility for future visual merchandising and changing seasonal collections.
New signage mirroring the style of the installation was also created as part of the scheme.