Ben ShermanBrighton Rock
To kick off the summer, Lucky Fox worked with Ben Sherman on their scheme, Brighton Rock – inspired by the brand’s iconic roots and a trip to the British seaside. The collection captures the colour and feel of a walk along the seafront, so we loaded up on bespoke printed deckchairs (lifted from one of their shirt designs) and took them down to the pebble ‘beach’ installed in each store window. Oversized Brighton Pier backdrops and bespoke seated mannequins completed the scheme. Lucky Fox rolled out these elements across all the London stores and even as far out as Germany and the USA.