Ben Sherman

Tailoring Is Ritual

Lucky Fox were asked to produce a scheme to highlight the current Ben Sherman tailoring offer and also to coincide with their ’Button Up’ and ‘Tailoring is Ritual’ online campaigns. The scheme, rolled out across all London stores and also some locations in Europe, uses simple canvases in a ‘storyboard’ format to communicate the idea of the ritual of getting dressed each morning – ‘Begin the day as you intend to carry on’. For the back drop to the campaign, read the blog here.

Window display design for Ben Sherman - Lucky Fox Window display design for Ben Sherman - Lucky Fox Window display design for Ben Sherman - Lucky Fox Window display design for Ben Sherman - Lucky Fox