Lucky Fox transformed Barbour's London HQ into a British coastal path scene for the brand's spring-summer brand activation event.
Designed, produced, and installed by Lucky Fox, a wooden walkway fringed by iconic striped deckchairs leads guests through the space, and a giant billboard reinforces Barbour’s campaign message at the entrance – Whatever the Weather.
Elsewhere, hanging umbrellas make a focal point and a cheeky nod to the ever-changing British weather, while natural grasses and blooms soften the scene and remind us of coastal shores.
An upcycled horsebox reimagined as an ice cream cart finishes the event’s staging and provides the perfect talking point for Barbour’s guests.