Hello. Welcome. It's Lucky Fox's new blog series. We're hoping you'll be inspired with our mix of VM analysis, handy tips we've learnt along the way, or things we spot and love, just because.
In our first post, we take a quick trip down memory lane to mark our seventh birthday. It's been an incredible journey so far, working with some of the most inspiring established and emerging brands both here in the UK and internationally.
So here goes – 7 projects from 7 years!
When Harvey Nichols contacted us with the challenging brief of paint filled exploding mannequin heads to be featured on each floor of the store, we jumped at the chance.
In a collaboration with Arty Wigs Display we managed to bring the scheme to life by producing a static explosion of colour bursting form the exploding crowns of each mannequin.
The end result was a riot of colour with real fun and impact that remains one of our favourite scheme still today!
More images on the website here.
A clean, bright and minimal space, with a laid back ‘LA feel’ – that was the brief put to us by Levi’s® European PR team for their new PR showroom in Central London.
The ‘Haus of Strauss’ was where the who’s who from music, movies and TV, as well as stylists and VIP’s, were invited to view the latest Levi’s® premium ranges.
Looking back, this was styled nearly six years ago but we don’t think it’s aged one bit.
This was a window that made you look. In fact, the scheme still remains our most pinned image on Pinterest to date. Lucky Fox collaborated with MADE.COM for the launch of their MADE You Look campaign by designing and transforming the brand’s Soho showroom window displays.
Taking inspiration from the various vignettes that are part of the MADE.COM DNA, Lucky Fox designed and created silhouettes of the MADE.COM icons and well known pieces.
This slightly unconventional way to approach a showroom scheme having less product in the windows meant that customers can see through into the showroom and all of the innovations inside. Lighting strips and neons were added as a cheeky nod to Soho, and ensured the windows had kerb appeal during the evenings.
More images on the website here.
Perhaps one of our favourite Christmas schemes. And it scooped us a few awards too!
This festive scheme was so much more than just twinkling lights. The beauty of London’s dramatic cityscapes was the inspiration for Asprey’s Christmas window scheme, which we produced and installed. The windows were created with layered lightboxes showcasing still imagery from Asprey’s brand campaign, set against a striking backdrop of London’s most iconic landmarks. The stunning imagery was further enhanced with mirrored acrylic bases in the windows to give the impression of the reflection of lights in the Thames River.
Take one emerging and exciting brand, Pentatonic. Add graffti-artist talent, SHOK-1. Bring them together for an ultra-cool and thought-provoking pop-up in Shoreditch. This was dream project stuff for Lucky Fox and therefore makes it our all-time favourite pop-up install.
Highlight in transforming the 3,000 square foot empty space in the heart of Shoreditch, East London into a gallery style showroom has to be the ‘trash fountain’ installation. Sculpted from almost a thousand trashed water bottles – kindly donated by the much-loved East London musical institution and night club, fabric – the piece spanned six metres wide across the contemporary retail space, working as a reminder of the human annual plastic bottle consumption, which is set to exceed half a trillion by 2021.
And here we are in 2019 – 7 years later! A highlight of the year so far has to be the Every Run Has AÂ Reason window to coincide with the London Marathon. Lucky Fox created a bespoke 3D model interpretation of London to fill the window of lululemon’s flagship store on Regent Street.
The meticulously designed structure – featuring London’s many famous landmarks including The Shard, London Eye, ‘Gherkin’, Millennium Dome and many more – was crafted with high density foam using a poly carving technique. Working within the confines of a tiny access space to the window, the 3D model had to be methodically pieced together – much like an enormous puzzle. The finished result was pretty special, if we do say so ourselves!
